Product photos relay the visual story of a design and brand. The photos need to entice the viewer to want to learn more. Styling gives the product context and allows the viewer to immerse themselves into the story, strengthening the brand.

Represented is a photoshoot that I directed and styled for a Milling Road sofa inspired by motorcycles and biker garb enticing a youthful customer with an edgy yet sophisticated style.

A successful design begins with a thoughtful story. Mood boards keep a collection focused and cohesive.